Meet the Founder

Elizabeth Morris, 2026
Nova Southeastern (FL)

I didn’t start Mind the Match to build another recruiting service. I started it because I saw how many families were doing everything right, and still feeling lost.

Like you, my daughter and I went through the recruiting process. We followed all the guidance: clubs, tournaments, camps, showcases, emails, and visits. In the end, she found the right fit.

But the path to get there wasn’t clear.

It took more time, more money, and more trial and error than it should have. If I had known then what I know now, I could have made a meaningful difference in her experience. I can’t change our path, but I can help other families move through the process with more clarity and direction.

That’s why Mind the Match exists.

I’ve spent my career helping people navigate complex systems: building teams, designing data-based models, and improving ways of work for people and processes. With a background in school psychology & organizational leadership, I built the framework I wish existed when we were where you are.

Mind the Match is simply that work, applied to recruiting.

Mind the Match operates in partnership with BCP Lacrosse, founded by Preston Jackson. Preston’s experience in the lacrosse community and his relationships with families across the Tampa Bay region bring a realistic perspective that makes our guidance grounded and actionable.

Start with Intake today. Clarity changes everything.

Carrie Christoff
Founder, Mind the Match
Mom of a women’s lacrosse athlete