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Meet the Founder

Fit, Not Guesswork.

Built for Women’s Lacrosse.

The Difference in Recruiting.

I didn’t start Mind the Match to build another recruiting service. I started it because I saw how many families were doing everything right, and still feeling lost.

Carrie Christoff and her daughter Elizabeth

Elizabeth Morris, 2026
Nova Southeastern (FL)

Like you, my daughter and I went through the recruiting process. We followed all the guidance: clubs, tournaments, camps, showcases, emails, and visits. At one point she was so discouraged she almost quit the sport she loved. In the end, she found the right fit.

But the path to get there wasn’t clear.

It took more time, more money, and more trial and error than it should have. If I had known then what I know now, I could have made a meaningful difference in her experience. I can’t change our path, but I can help other families move through the process with more clarity and direction.

That’s why Mind the Match exists.

Elizabeth Morris playing lacrosse

I’ve spent my career helping people navigate complex systems using data and decision-making protocols. With a background in school psychology and organizational leadership, I built the MtM methodology and framework I wish existed when we were where you are.

Mind the Match is simply that work, applied to recruiting.

Whether your athlete is in 8th grade just beginning to think about college, or a senior navigating final decisions, there is a place for her. The earlier you start, the more options you have.

It is never too early or too late to get clarity.

Carrie Christoff
Founder, Mind the Match
Mom of a women’s lacrosse athlete

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Want to hear more of our story? Watch our full conversation with BCP Lacrosse founder Preston Jackson. We talk about the recruiting process, what coaches actually look for, and why we built Mind the Match.